Digital pollution poses an alarming threat to our environments stability. The planet is experiencing unprecedented climate change and our digital landscape is both the problem and the solution.

Putting it into perspective, if the Internet was a country, it would be the 7th largest polluter in the world and is predicted to grow considerably by 2030. And, not unexpectedly, the importance of going ‘Green’ with your digital strategy has become overwhelmingly integral to its success.

‘I’m aware of this, Sam, but I’m not clear on where I can start’.

I’m glad you asked. I’ve pulled together a ‘starter list’ of areas you can use to rethink your approach to digital sustainability.

Step One: The only way is up!

Everyone needs to start somewhere, and it’s normal to face difficult questions at the beginning. Making changes within a business requires buy-in from the top level of decision makers, so it’s not going to be a quick process.

Start by using an online tool, like https://www.websitecarbon.com/, to calculate your digital carbon footprint, this will give you a baseline. Then, you can work on defining your and short and long-term goals. And remember, the only way is up from here.

Step Two: Time to cull that dead code

Dead code means unnecessary, inoperative code that can—and should—be removed. It’s a big carbon footprint offender, so it’s no surprise that 30-40% of existing programs will consist of dead code.

Work with your team to review your database and create an audit of ‘improvements’ that you can work through. As a rule of thumb, if it’s not been used in 6+ months, delete it.

Step Three: Think sustainable and upskill

Sustainability isn’t a ‘nice to have’, it should be what fundamentally drives project direction and success.

When approaching a new project, have sustainability front of mind. Build greener technologies into the project brief, and work on optimising existing code as you go.

In addition, look at where you can upskill your team to reinforce environmental thinking.

Step Four: Reach out to the experts

Brands that incorporate greener principles into their digital strategies will gain the trust and loyalty of their audience whilst also creating a healthier planet for future generations.

But let’s be honest, sometimes you don’t know what you don’t know. It’s a strength to know where you may need support from expects.

If you’re looking to enhance your sustainability offerings and future-proof your digital solutions, reach out to us at Valentine. We offer top of the range, industry leading knowledge and support that can position you as market leaders in your sector.

Step Five: Small is okay

If we all take small steps toward a greener digital landscape, we can create a web that’s good for people and planet. So, start small and take the first step. Because sometimes the size doesn’t always matter.