Nordic Spirit X Love Juice
Business Challenge:
Protect and grow share of market in London amongst target consumer groups via association with their key passion points.
Strategy
Establish a platform for collaboration across the leisure channel with emerging and established talent and venues. Communicate digitally to drive physical attendance, resulting in a rich bank of digital content.
Execution
Nordic Spirit Presents leverages both physical and digital touch points manifesting in a series of recognisable branded events in partnership with leading promoters.
By offering the combination of limited, guest list entry to free exclusive events that are authentic to the community, Nordic Spirit are provided with continued brand affinity across digital channels allowing the opportunity to associate key channels with Nordic Spirit.