Peroni’s Twelve Pubs of Christmas brought a classic Italian beer brand to life across London’s pub scene at the busiest time of year. Moving beyond the “reliable premium choice” perception, the campaign focused on giving back to pubs, staff, and drinkers, creating genuine moments of connection and delight. From a branded truck and roaming band to Peroni’s very own Italian Santa handing out gifts and complimentary drinks, each venue came alive with energy and surprise. This activation helped Peroni build stronger emotional connections, showcase its personality, and demonstrate a real understanding of on-trade culture.

For the Women’s Rugby World Cup 2025 Final, Valentine helped Asahi bring its Modern Japan brand to life at Twickenham and across 1,190 pubs nationwide. A bold Pachinko arcade in the fan village let fans compete for rewards that flowed into local pubs, creating a seamless stadium-to-on-trade connection. The activation became a cultural milestone, generating participation, shareable content, and national media attention, turning Asahi’s sponsorship into a nationwide celebration of women’s rugby.

Beers, screens, and a pledge for change: making women’s rugby a part of pub culture

How do you unite British rugby fans, a World Cup in France, and a premium Japanese beer? That was the challenge Asahi faced as an official sponsor of the 2023 Rugby World Cup. Asahi wanted to own the occasion—we helped them do exactly that. Want to know how? Read on...

LoveJuice didn’t just want another club night; they wanted to build something real. We helped them go beyond the expected with an intimate, one-off event in the unlikeliest of places: a Hackney barbershop. 110 people. One secret gig. A viral DJ moment. Curious? Read on...

Peroni 0.0% needed a UK launch event as bold as its Ferrari F1 partnership. We created an electrifying, high-energy experience that blended racing passion with Italian flair—engaging press, influencers, and die-hard fans alike. Want to know how? Read the full case study.

Honda needed a fast, foolproof way to capture accurate event data—so we built a smart, intuitive app that made the process seamless. The result? Reliable data, effortless lead capture, and a solution as smooth as a Honda engine. Read the full case study to find out more.