Human Connections Captured for Honda

How we equipped Honda’s army of event ambassadors with the ultimate data capture solution.

The challenge:

For Honda, inaccuracy in data capture at events, whether at the Southampton Boat Show or rugby at Twickenham, was a real pain point. With an ever-changing team of brand ambassadors, how could they ensure the data they collected was spot-on every time?

Our strategy:

We knew the solution had to be simple, fast, and super intuitive. So, we focused on creating an app that didn’t just capture data but made the entire process as smooth as a Honda engine. Whether it was a bike show or a high-energy rugby event, our app needed to be as flexible as Honda itself, making it easy for event staff (seasoned pros or first-timers) to capture clean, reliable data without breaking a sweat.

The execution:

We built a digital data capture app that turned data collection from a chore into a seamless experience. It let Honda’s event staff effortlessly gather leads, from brochure requests to competition entries, all while ensuring that every bit of information was accurate and easy to manage. 

The app was designed for flexibility. At niche events like motorbike shows, Honda’s regular ambassadors could breeze through the process. But at large-scale events like rugby matches, where new staff were often brought in, the app’s user-friendly interface ensured accuracy, no matter who was behind the device.

The results:

• Data accuracy skyrocketed, putting an end to the guesswork.

• The data capture process was faster, smoother, and way more efficient.

• Staff, from seasoned pros to event newbies, were empowered to capture leads with confidence.

• Leads flowed in effortlessly, helping Honda build deeper connections with potential customers. 

Honda’s team now has the perfect tool to make every event a success, capturing data the smart way, every time.